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You’ve probably already interacted with a chatbot template in the wild. Whenever someone engages with customer service today, they’re usually using an intelligent chat program, at least initially. Every large real estate company now incorporates real estate chatbots on its website.
Real estate chatbots make it possible for people to connect with and get information from a real estate professional even when they aren’t online. There are numerous reasons why you should have a chatbot on your website, social media, and landing pages.
Let’s take a look at some of the most important ones:
Real estate chatbots provide valuable leads you wouldn’t otherwise get. Suppose someone visits your website and finds it interesting, but it’s 6 PM, and you’re out of the office. They can’t give you a call, so they might just move on and forget about it.
The answer to this dilemma is real estate chatbots. While real estate isn’t exactly a spur-of-the-moment decision, working with a specific realtor can be.
A real estate chatbot can fill in the gaps when you’re not there.
A chatbot is inserted into your website or Facebook page, such as a Facebook autoresponder, so people feel as though they can always live chat with you.
Instead of simply leaving your site, they would open up a live chat and provide basic information about their needs.
This greatly improves your lead generation, as it’s like being personally available all the time.
A modern real estate agent may need to come through thousands of online leads every month. A real estate chatbot can help score leads by asking questions such as:
Your real estate chatbot will serve the purpose of pre-scoring leads for you, saving you time and allowing you to deliver better customer service.
Today’s agents need a customer relationship management (CRM) suite to keep track of interactions with potential clients. Your AI chatbot can be integrated with your CRM solution, which is critical in online sales, including the real estate business. Touchpoints are important, and the more interactions you have with a potential client, the more likely they are to work with you.
Once website visitors have interacted with your real estate bot, they will likely have left their email address, name, and some other basic information. From there, you can email them a welcome message, encouraging them to interact with your social media and continue fostering a relationship.
Chatbots can be integrated into other functions of your website or social media like Facebook. Consequently, they can also schedule appointments for you.
Your chatbot can be linked directly to your calendar to avoid overbooking, and you can set the times that you prefer to be scheduled.
Being able to schedule an appointment right away online makes it much easier to secure leads. A lead that might be so-so on meeting can create a confirmed appointment, making it easier to follow up with them.
You won’t need to track your own appointments as closely, so the real estate chatbot will serve as a sort of virtual assistant. Time management is critical for the real estate business, especially those that perform lead generation online.
The more services that can be automated, the less administrative time the real estate agent or business will waste.
Collect and analyze key information about your market.
Consider the following: you have a website in your local market. Last quarter, you received 1000 inquiries through your website and Facebook. This quarter, you’ve received 2500. It’s possible that your advertising campaigns are working much better, but it’s also possible your local market is booming.
Your live chat will provide more information regarding the individuals looking to buy and sell in your local market. With the qualifying information at hand, you’ll be able to see:
This type of analysis can put you ahead of the pack in terms of identifying the market temperature and market needs. As you fine-tune your chat, you can add further metrics, such as asking potential clients what their budget is or how much they make.
This will help you target major demographics, as people usually start looking to buy and sell much earlier than they actually commit. Your chat can also indicate what’s coming up in the market.
When you see a slowdown in the market now, you can anticipate that it’s going to be a slowdown in revenue in the future.
Make your younger, tech-savvy customers more comfortable.
The truth is that most younger customers hate using the phone; they hate emailing but are comfortable with live chat. Over time, the real estate market is going to get younger.
The people who are buying and selling properties will get younger. Millennials are now at the age where they are buying their first property or selling their second. A lot of customers don’t want to have a conversation on the phone; instant messenger is a low-pressure method of communicating and connecting.
It’s an always-on system that they can use at their leisure. They can fire off a message when convenient to them, and they’re not obligated to respond until they want to. Realtors today are going to find that people are increasingly communicating through messaging platforms.
In conclusion
Investing in real estate chatbots offers numerous benefits that can significantly enhance your business. These AI-driven tools not only provide valuable leads, operate 24/7, and help score leads efficiently but also seamlessly integrate with CRM solutions, streamlining your interactions with potential clients.
Moreover, real estate chatbots can automate scheduling functions, saving you time and serving as a virtual assistant. They also enable you to collect and analyze crucial market information, allowing you to stay ahead of market trends and better target your demographics.
Furthermore, by embracing chatbots, you cater to the preferences of younger, tech-savvy customers who prefer instant messaging over phone calls or emails. As the real estate market evolves and younger generations become the main players, adopting chatbots becomes increasingly essential for effective communication and connection.
In essence, integrating real estate chatbots into your business strategy is not just a trend but a strategic move to stay competitive, enhance customer engagement, and drive growth in the ever-evolving real estate landscape.